Stand-up comedian Pete Holmes had an audience of more than million people last month. Normally, when Mr. Holmes performs, it's for audiences of hundreds—gigs at New York comedy clubs, colleges or the occasional taping of a Comedy Central special. He doesn't do finance. You may change your billing preferences at any time in the Customer Center or call Customer Service. You will be notified in advance of any changes in rate or terms.
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Dow Jones. An increasing number of E-Trade clients of all ages and wealth levels are using digital means to research investment ideas, communicate with each other and trade. Digital reflects the client experience and is "becoming the brand, to a certain extent," Landsman said.
Read more : March Madness winning bets are taxable. E-Trade President Navtej Nandra, who like Landsman was hired last May, told Reuters that about 10 percent of the company's trades are now executed through mobile and tablet devices, just behind the 12 percent of trades that rival TD Ameritrade Holdings recently said were sent through smartphones and other mobile devices. Nandra described the firm as a "digital hybrid" that works across many platforms, including those that rely on customer service representatives and live advisers for clients who want the "human touch.
Landsman promised that the new campaign will be as iconic and "witty" as the baby-centric ads. She also said that the firm's advertising budget is "up a little" from last year. Skip Navigation.
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