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Bombay Bicycle Club. Oscar Lang. It's all about the loony Gloucestershire tradition of chasing a cheese wheel down a steep decline - proper old-fashioned English eccentricity that warms the heart, and is a bloody good laugh to watch.
I think some bloke mentioned it to them at a gig in Bristol. Anyway I thought it was a great idea. It needed to have narrative thread, a kind of doc drama element to make it into something more than a wacky clip about people tumbling down a hill. That's where the characters involved in the event came in. Diana, the cheese maker, Rob, the master of ceremonies, and of course Chris, the four times champion. Our leading man forgive the pun.
We met him practicing running down the hill on a recce. I was stood at the bottom of the hill thinking that anybody who ran down it was crazy when suddenly this tiny figure came hurtling down at the most amazing speed. I rushed over and asked him if he was OK. We got chatting and he agreed to be filmed. Luckily Chris won this year again, so the film all made sense. He was a lovely bloke and a great hero.
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