Why is lululemon named that

Pin it 0. Subscribe to Shark Bites, it's free! Your top weekly AAPI news, in 5-minute snack format. By checking this box, you confirm that you have read and are agreeing to our terms of use regarding the storage of the data submitted through this form. Related Posts. Australia News.

Jiselle Lee. Sarah Yukiko. Carl Samson. After a couple of years of pleading with Westbeach to continue making the homless brand, the Japanese Westbeach distributor asked to buy the name.

Japanese companies at the time were buying golf courses, name brands and buildings worldwide. Nothing more and nothing less. The Lululemon name was chosen in a survey of people. Although it looks like an Omega sign, it is not Greek influenced. This article has since been deleted from other platforms. I am including it on Schimiggy Reviews for reference. You can also find a copy of the post here.

Want to know more about lululemon? We have an entire resource page dedicated to everything lululemon related. Please check it out! Thank you for visiting today! The name itself gives no indication that the brand is focused on athleisure, yet it has managed to establish this association regardless. This is for a number of reasons.

Firstly, the made-up name is unlikely to be confused with anything else. It is engaging and distinct, allowing a strong brand to be established. Secondly, it is easy to remember. All of these components make a strong business name, and when paired with a strong strategic direction like Lululemon, can help a company to experience significant and sustained success. A name can be the determining factor in whether or not a company succeeds, so you want to make sure you get it right!